Month: June 2018

Combining Affiliate Marketing and Google Adsense to Increase Profits

Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site. But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.

Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site. In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site. The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site. This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.

There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash. Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method. The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money. The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.

Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site. A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.

What about Google Adsense?

Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.

So, where do all of these lead us to?

Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate. For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.

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Getting The Most From Affiliate Marketing

Affiliate marketing is a method of making money online that continues to offer opportunities. An affiliate program is an arrangement where affiliates are used to bring traffic to a website. When someone clicks on an advertisement or link on the affiliate’s website and makes a purchase from the advertiser, the affiliate is compensated with a commission.

Affiliate marketing is a form of online marketing that is sometimes overlooked, but has the potential for enormous success. Affiliate marketing can be very successful, as in the case of Amazon.com. Although they did not invent the concept, Amazon has used this method to provide excellent results for the company and their affiliates. The Amazon program has been used as a model for many affiliate programs.

The affiliate marketing model of online marketing is used by a wide range of businesses, from large ecommerce sites interested in brining more traffic to their websites to smaller businesses and bloggers using affiliate marketing to monetize their blogs. When the ads are relevant to the affiliate’s website, they are able to achieve the best results.

Affiliate Marketing provides benefits to both the publisher and the advertiser. For the advertiser, this method is a cost effective advertising solution. The advertiser only pays the affiliate when a visitor to the site makes a purchase, so you aren’t paying for ads that may not bring results. This method is great for controlling advertising costs and only paying for results and advertisers often experience an increase in overall sales for relatively little investment.

The arrangement also benefits the publisher, or the affiliate. The affiliate is able to generate an additional revenue stream simply by directing traffic to the advertiser’s website. The affiliate has the potential to generate significant income when they advertise for products or services that are related to their niche because the affiliate is then able to provide targeted traffic to the advertiser, which results in more sales, and more commissions for the affiliate.

Affiliate marketing is relatively easy to maintain and manage with the right online tools. The publisher, or affiliate, places a banner ad on their website that links to the advertiser’s website. When someone clicks on a banner on an affiliate’s website and then makes a purchase from the advertiser, the affiliate gets a commission for that sale.

Depending on the program, affiliate marketing provides a fixed amount of money for each action or purchase or a commission that is based on the percentage of the sale. In either case, the commission is only paid after the visitor clicks through to the website and makes a purchase.

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Is PPC Stil Viable for Affiliate Marketing

My introduction to Affiliate Marketing was through the Google Cash system that was selling through Clickbank. You could actually make money using only Google Adwords back then. You could easily purchase good keywords for what was then Google’s minimum bid of .05 (five cents). I remember paying $1,000.00 a day for clicks at .05 a piece and doubling my money. Others did much better, I’m sure.

Man have times changed, and not for the better. Perhaps it would take a smarter person than me to understand, but the Google Adwords bidding system has become convoluted, illogical and just plain selfish.

Why is it that I can find a word with NO competitive ads and for which I use the keywords I’m bidding on in the ads title and Google won’t even start displaying the ads until I’ve hit $1.00, $5.00 or more? This makes no sense to me what-so-ever.

Google talks about the bid price being determined by competition, relavency and other factors, but they are so vaguely explained that one can only guess at what Google is doing.

I just don’t see how I can continue using Adwords and making money at the same time. At .05 or .10 per click, I make money. With Adwords bids the way they are today, the margins are so thin, or completely eaten up by click costs, that it’s not possible to make a profit.

Since Google is willing to make it nearly impossible for me to make money, I’ve decided to take my business to other PPC providers

So, back to the title of this article, “Is PPC still a viable Affiliate Marketing strategy?”. I think the answer is yes, but not with the same ease of use that we’ve accustomed to with the OLD Google.

That leaves two big boys to work with and they are showing signs of improvement. Those two alternatives are Yahoo (Overture) and AdCenter (MSN).

First, let me say that you simply can’t get as many clicks with these PPC vendors because they’re just not as big as Google. But I think than through the yen/yang of change, Google is going to loose business and these two PPC engines will gain.

MSN Adcenter: I have been experimenting with this Pay Per Click engine for a little while now and it’s good. The user interface is uncomplicated and it gives very good estimates of where your ad will show (position) and how many times it will be clicked upon based upon different bid prices. We’ve always known that Google’s impression / click estimates have been garbage. This really makes picking bid prices for MSN easy. On my first few ads, it took over 24 hours for them to start playing. I don’t know if this will improve with time, but it’s kind of a pain now. Also, Adcenter only runs within Internet Explorer because of ActiveX code that it runs on your box. This probably makes things faster, but it’s a pain for me because I use Firefox.

Yahoo/Overture: I used Overture a bit about a year ago and just found it too hard to work with. It was slow, adding words was difficult and it took them forever to activate the ads. The good news is that Yahoo is totally revamping Overture and I bet they’ve learned from the success of Google. The new Overture should be much better. I don’t know if a beta is being run or not, but it would be nice to get in on it.

So I’m going to turn off all Google Adwords campaigns and work with Overture and MSN Adcenter for a while to see what happens. I think PPC is still a good strategy. It just makes sense! (cents?) But it will only work for us if we can accurately gauge how much we have to pay for traffic and we can test campaigns quickly. 24 hour delays in testing will make it too difficult to work with.

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What To Look For In An Affiliate Marketing Program

Affiliate programs are a great opportunity of making money online. Affiliate marketing is so lucrative that you will find thousands of programs to choose from. With so many options available, choosing the best affiliate program for your business can sometimes take a bit of time and effort. In fact you may make a few mistakes before settling into the ultimate profit-generating affiliate partnership.

To find your suitable affiliate partner there are a few things you need to look for: –

The first thing to check out is the affiliate program’s terms of service. For instance, if you intend to use Google Adwords but your potential affiliate partner does not allow Google Adwords for marketing, signing up will not prove fruitful. Thus, reading through the terms and conditions of prospective affiliates is a must. Steer clear of any affiliate programs which do not publicly post their terms of service.

Also ensure that the potential affiliate partner has clear payment specifications. These specifics will help you find out how much money you can earn and how often the payments will come in. You may receive a fixed amount for every sale generated or a certain percentage. For instance, if you are to receive 10% of the sale, and you generate a sale of $100, your earning will be of $10. If the product is good there will be several such sales and the earnings will accrue.

Before agreeing to promote your affiliate programs product, it is very important to check out how their website looks. The way a website looks plays a very important role in how well you can earn money promoting their products or services. For instance, you visit the website of a possible affiliate partner and find out that the website is crowded with several advertisements. Affiliate Programs will generate income for you only if a sale is made. If a potential customer follows the lead from your website to the affiliate programs only to click on one of the advertisements there, you make no money in the process.

The above are starter tips to help you set up a profitable affiliate partnership. Ensure that your affiliate program website caters to products and services that are similar to your line of business. Furthermore, do not have more than 2 affiliate programs at the same time. Place the banners at strategic locations and make sure they gel in with your website and do not stand out as advertisements. Also, concentrate on good content, good color schemes and keep the background uncluttered. All this well help your visitors locate the affiliate add easily, and if they find it interesting, they all click on it. If this visit gets converted into a sale, you earn cash. Its simple, yet complicated. Caution is the key word. If you observe the above mentioned guidelines, you are sure to find success and make fast money.

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Most Effective Affiliate Marketing Strategy

Effective affiliate marketing strategy is what will help you make more money as an affiliate. The right approach and proper planning of your affiliate business goes a long way in making you a successful affiliate. The strategy or policies that you follow differentiates you from other people in the same business and define the kind of business that you do as an individual.

One of the most important tools for your business is your website, which is your online front desk. Many marketers use pro-market global for hosting. Pro-market global provides a Site Studio in case you need build and publish entire website. They also provide free templates for your convenience.You must direct your energies and efforts to a particular product or service that you wish to promote. Focus, therefore, is a very useful affiliate marketing strategy. Focus on how you can convince more and more people to buy that product. For this, it is also important to be associated with a trustworthy company. When you stick around with one company and their product, you are naturally reflecting your faith in the said company. This faith translates as goodwill to your customers and they would want to buy that product. Affiliates, who promote a product for a short time span, can never be successful.

To be a winning affiliate, you must also learn to learn from others. Observing and applying the affiliate marketing strategy of other affiliates, who have gained success in the field, is the best way to be successful yourself. You should not only study the masters of the trade but also try to surpass them. Do not get attracted by handsome commissions on the way to your success, or you may get disoriented.

Your product site should be attractive and popular. Many marketers use pro-market global for easy building of attractive website. This is also an important affiliate marketing strategy. A lot depends upon how you present the product on your site. The site should project a vision and that should coordinate exactly with the product or service that you are marketing. An imbalance between the two can turn away the clients, as they will not feel convinced with the claims made by you. As an affiliate, you can also build your own team of affiliates who would work for you. This is an extremely helpful affiliate marketing strategy. The affiliates under you will have a four-way effect on your marketing efforts. You can offer written email content that the affiliates can send to the list of their customers. Email is a very convenient method of directing clients to your product site. You can also make use of banners for the purpose of marketing to add to the efforts of affiliates.

Thus, applying the most effective affiliate marketing strategy to your program can make it a great success and help you earn a lot of money. A tried and tested strategy is any day better than other unconvincing advertising tactics.